This means that adopting new methods - be they industrial construction techniques or cooling advancements - demands careful piloting and collaboration.
Process engineering in practice: GSK’S Parma facility design and Factory in a Box.Another interesting thing about Design to Value, is that it’s very suited to uncertainty.
At GSK, I found myself working on a pharmaceutical project in Parma.The goal was to manufacture a drug called an attachment inhibitor to benefit people with HIV and AIDS, for whom other treatments are no longer working.The drug was in development and GSK wanted to get the product to market as quickly as possible..
When trying to accelerate a product to market, it’s important not to tie things down too early.Unexpected things often happen in development, which affect the outcome.
It’s important to stay flexible.
Using Chips enabled the success of the Parma project, and structural modelling also enabled design simplification and a quicker timescale.The problem statement pinpoints the gap between the existing state and the desired state (of a company, a site, a process) and defines the core values that will drive the project.
This, of course, runs counter to how many architects and engineers work today.Normally in design and construction, a client hires an architect with a predefined brief in hand.
The very descriptor –brief– points to a system that diminishes the basis of a project, marginalising it to a minor, condensed idea rather than an expansive and radial statement of purpose.Design to Value, on the other hand, asks that clients rather approach every project with a question, or set of problems, to be solved – not a directive.